👋🏻 Hi! I'm Mandy.

Product Designer who turns UX problems into measurable business results.

Product Designer who turns UX problems into measurable business results.

5 years designing across web and mobile — from checkout flows and editorial partnerships to launching new products from scratch. Currently based in Vancouver.

Impact across projects

+29.2%

+29.2%

+29.2%

Revenue per visitor

Revenue per visitor

Revenue per visitor

ExpressVPN Checkout

ExpressVPN Checkout

+34.7%

+34.7%

+34.7%

Conversion rate

Conversion rate

Conversion rate

ExpressVPN Checkout

ExpressVPN Checkout

~20%

~20%

~20%

CTR & order uplift

CTR & order uplift

CTR & order uplift

CNET Partnership

CNET Partnership

Results from conversion optimization and editorial partner collaborations

Projects

Projects

+29.2%
Revenue per visitor

+34.7%
Conversion rate

EXPRESSVPN

Redesigning the Checkout Flow to Recover a 56% Exit Rate

Redesigning the Checkout Flow to Recover a 56% Exit Rate

READ CASE STUDY

HOLIDAY.COM

Launching a Travel eSIM Website from Scratch in 2 Weeks

Launching a Travel eSIM Website from Scratch in 2 Weeks

READ CASE STUDY

TECHRADAR × EXPRESSVPN

Improving Conversion on a Partner's Editorial Pages (Without Owning the Product)

Improving Conversion on a Partner's Editorial Pages (Without Owning the Product)

READ CASE STUDY

HOLIDAY.COM APP

Taking Over a Live Product: Improving Onboarding and Expanding the Purchase Flow

Taking Over a Live Product: Improving Onboarding and Expanding the Purchase Flow

READ CASE STUDY

Other Work

PRIVATE INTERNET ACCESS (PIA)

Led the creation of PIA's design system: design tokens, core components,
and responsive content blocks

Led the creation of PIA's design system: design tokens, core components,
and responsive content blocks

Collaborated with designers and engineers to build a shared design language from scratch in Figma. Defined color and typography tokens, interactive component states, and reusable web content blocks.

Let's Talk!

I'm currently exploring new opportunities in product design — if you're working on something interesting, I'd love to hear about it.

Get in touch ☕️

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© By Mandy Tam